Social Media Policy
This policy outlines the necessary principles that users of social media shall observe, the conditions in which Internet activity will be monitored and actions to be taken upon violation of the established policy.
The Company expects all individuals to comply with this policy at all times to protect the Company’s brand and reputation. Breach of this policy may be dealt with under the disciplinary action paragraph set out in the individual Contract of Employments.
Policy Intent
This policy deals with the use and misuse of social media platforms and other websites including but not limited to;
- Social networking websites such as Facebook, MySpace, Bebo, LinkedIn, Yahoo! Groups, QQ.com
- Micromedia / Microblogging websites such as Twitter
- Multimedia websites such as YouTube and Instagram
- Wikis such as Wikipedia
- Blogs
- News sites where content and comments can be posted
- Any other website where user-generated content can be posted for wider viewing and sharing
Scope of Policy
This policy applies to all individuals working at all levels in the Company, either in the office or on board the vessels and covers the use of social media (as above) during work and non-work hours, on personal and the
Company, supplied equipment such as laptop computers and cellular / smart phones etc.
The General Manager, Heads of Department and ships’ Masters are responsible for ensuring that the standards set forth by this policy are communicated to their teams and that their own conduct sets a good example in this respect.
The Company Employee Guidelines
The Company recognizes the value of social media and expects all staff to use these tools responsibly, protecting Company reputation, as they would in traditional media. The following basic principles to be observed:
- Be responsible. As an employee, any user-generated content could have an impact on the Company reputation, so give careful thought before sharing photographs or video of the Company assets, particularly our ships, facilities or people in uniform. For example, images taken during an incident could potentially be detrimental to an investigation.
- Be accurate and honest. In any circumstance in which you are in doubt, or are uncertain about how to respond to a post, contact the Company for guidance.
- Don’t make posts or comments that may be considered defamatory, obscene, libelous, threatening, harassing or embarrassing to others.
- If you post photographs of other people, get their permission first.
- Never use someone else’s copyrights, copyrighted material, trademarks, service marks or other intellectual property.
- If you see comments relating to the Company that you think should be addressed, contact the Company for guidance.
- Do not use the Company’s logo (in any form) on any personal social media platform.
- Respect others in any online social interaction. Do not use social media or any similar form of communication to attack or insult the Company, fellow employees, customers, vendors, contractors, suppliers, competitors or others.
- Employees are referred to all Company’s policies of which extend to all forms of communications, including the use of social networks and other new media.
- Do not disclose any confidential, proprietary or sensitive information about the Company as well as names of our employees, customers, vendors, contractors, suppliers, competitors or others. Employees are reminded of policy on public statements / media response.
- Do not comment on the Company – related legal matters, financial performance, competitors, strategy or rumors, unless you are specifically authorized to do so by the Company.
- If any member of the media (social or traditional) contacts you about your user-generated content (i.e., blog post, comment, video), a colleague’s or another party’s do not engage in a dialogue rather refer them to contact O’Brien’s 24/7 EMERGENCY HOTLINE on +1 281 606 4818
- If you are contacted by the MEDIA, reply: “I am not a spokesperson for my company, please contact our head office.”
Violations
- Please be aware that violation of this policy may be grounds for disciplinary action up to and including termination of employment.
- In this instance, all ship and shore based employees are referred to the Company procedures on company’s electronic internal / external communication, personal use of electronic information and company online access policy.